Biumiz

75% of French pupils cannot make themselves understood in English, and France ranks 33rd out of 35 European countries for proficiency in the language. Designed by Amandine Piguel (Piki & Co) with marketing director Olivier Luet as partner, Biumiz is a multi-format game, digital and on paper, that uses interactive English learning as a lever for developing psychosocial skills (managing emotions, empathy, self-confidence) in 4 to 10-year-olds. With no writing or vocabulary drills, children progress through speaking and play, via a narrative video game complemented by an off-screen family activity booklet and a tracking app for parents and teachers. Co-designed with researchers from the universities of Strasbourg, Paris 8 and Paris Nanterre, the project has been awarded the “DeepTech” label by Bpifrance.