MYRILEAD

Founded by Muriel Jacquot after ten years of research, the Nancy start-up Myrissi has developed the world’s first sensory translator, an AI-based marketing assistant able to move between three sensory spaces: sight and colours, smell and fragrances, and emotion. In partnership with Almédia, Myrissi is developing MyriLead, the first web platform for developing fragranced products, paired with an online demonstrator that presents the tool while qualifying the commercial potential of its users. Aimed at perfumers and marketing departments, the platform translates any smell, fragrance or aroma into colours and emotions and vice versa, maximising the fit between product development and consumer expectations.