Le Prodoc
Project lead EDinstitut - Institut d'études marketing (Brigitte Aumont)
× Partner Métapraxis
ProDoc® is a digital device paired with video annotation software. Developed by Métapraxis, it makes it possible to carry out qualitative studies of human behaviour using subjective re-situation interviews, in order to understand in fine detail a person’s experience in a given environment. The Tango project consists of creating a ProDoc® study prototype in the field of marketing, together with a promotional video and promotional activities.