Kelschtomi la suite !

After a first edition devoted to reinventing Kelsch, an emblematic fabric of Alsatian heritage, the upholsterer Marie Froehlicher and the designer Francis Boissenin are continuing the Kelschtomi adventure with the aim of reaching a national audience. Two new patterns will be created in autumn 2026 and two more in spring 2027, designed with digital tools while preserving the handcrafted production carried out by the weaver Cédric. Above all, the project structures a shift towards a professional clientele (hotels and restaurants, local authorities, interior architects, corporate gifts) with a dedicated visual identity, a B2B catalogue and new communication materials. This brand strategy should allow Kelschtomi to move beyond the local market and establish itself in the national textile design scene.