Gamesens
Project lead OPALION (Léo Weishard)
× Partner IMMERSIV ELEMENT (Ugo BERTONCINI)
GAMESENS is a premium streetwear brand dreamt up by three video game enthusiasts, blending the world of gaming with that of fashion. Each garment is allocated at random through a mystery box system directly inspired by game mechanics, turning every order into the discovery of a rare item. Made from organic cotton, the oversized unisex garments rest on an art direction led by video game artists and original storytelling. The e-commerce platform, due to launch in June 2025, will also offer an immersive space-themed universe, 3D animations, collector cards and a gamified loyalty scheme in which customers level up to unlock exclusive benefits. The project is supported by ImmersivElement for art direction and Digicorp for technical development.