Cheer&Connect

Led by Brave New Media, a development studio specialising in new media (augmented and virtual reality), with the festive drinks brand Valkyr, winner of the 2019 Strasbourg Start-up Weekend and incubated at Semia, Cheer&Connect is a playful app that turns the simple act of having a drink into a new social and digital experience among friends, in a world built around the products being consumed. The project meets consumers’ growing appetite for fun platforms to liven up their nights out while coping with their dependence on screens, and offers a distinctive marketing lever for both drinks distributors and retailers in a saturated market.