Bye Blues App

Led by the start-up Bye Blues in partnership with the graphic design studio nůn, the project follows on from the Bye Blues baby lamp, designed to limit new parents’ and their newborn’s exposure to night-time light, a recognised factor in disrupted sleep and low mood after childbirth. In 2022, the two partners developed an app for recording and tracking the baby’s sleep and feeding, while completely rethinking the brand’s visual identity. nůn, which specialises in projects with strong graphic and narrative value, puts design at the service of problem-solving. The lamp is due to go on sale and the app to be released in autumn 2023.