ALMA REVEAL

Led by La vie est un film, a Strasbourg audiovisual production company founded by director Bastien, in partnership with Velcorex, a 200-year-old Alsatian textile finishing company whose clients include Carhartt, American Vintage and Hugo Boss, this project creates the first collection of unisex technical clothing designed by film professionals for on-set crew. It gives new value to fabrics from Velcorex’s production surpluses through a first complete collection (cap, T-shirt, sweatshirt, technical trousers), produced in limited runs according to available stock. The brand stands out for the technical quality of its materials, an upcycling system allowing garments to be repaired and adapted over time, and a customisable embroidered Velcro patch concept.